The Liquid NFT platform is part of the CMC Group of Companies Ltd, which is a UK based marketing and media company that focuses solely on blockchain based business concepts. We are the owners and publishers of The Crypto Magazine (the world's largest distributed print based crypto publication), The Crypto Marketing Company (a leading crypto & NFT marketing agency) and the cutting-edge FUSD cryptocurrency ecosystem. CMC Group has a track record of shining a light on things that don’t work and making them better.
The Liquid NFT platform delivers the safest, most sustainable and most profitable way to create, buy and sell NFTs. Working collaboratively with some of the greatest minds in the industry, we’ve created an NFT platform that will be instrumental in changing the way people see web3 based assets around the world, and revolutionising the way in which people trade NFT products.
For years, NFTs have allowed creators to generate significant revenue by releasing collections driven by hype and the expectation of rising prices over time.
The way in which a typical NFT System is designed has resulted in a number of unintended consequences - it forces prices down by the very nature of how the selling process operates. Let’s take a closer look at what that means.
Once a content creator has minted (and been paid) for their collection, there is little motivation for them to reinvest in promoting the project. Their only ongoing revenue comes from secondary sales, and those fees usually shrink over time as holders sell, driving down the collection’s floor price. As the value falls, the creator earns less from each subsequent sale. This pattern has played out across millions of NFT collections on every platform, with only a handful of notable exceptions.
NFTs are typically minted at a low entry price, and when the secondary market kicks in, holders often rush to resell them on marketplaces. In most cases, the NFT’s value is dictated by what the next buyer is willing to pay. They may be ‘hot’ for a while, but sellers routinely undercut each other to secure a sale. This downward pressure continually drives prices lower.
Anyone can create an NFT collection, and after receiving their initial mint fees it’s not unusual for the creator to walk away leaving everyone's NFTs unsupported, whilst still collecting their share of transaction fees from the secondary sales market, leaving buyers to absorb the losses.
This system isn’t just unfair; it makes NFTs structurally unsustainable. Nobody would buy a cryptocurrency with zero liquidity, yet this is exactly what happens with NFTs every day! People purchase assets with no guaranteed market, no liquidity, and no protection from collapse.
The Liquid NFT platform has been built using a reverse engineering system, which is specifically designed to both mitigate investor losses, and increase the value of NFTs over time.
At the point of mint, a minimum of 50% of the purchase price is added as liquidity, in FUSD, the appreciating stabletoken. The NFT effectively becomes as good as a physical asset because it has an intrinsic value set against it. It cannot lose value, and its floor price is guaranteed to increase over time. What’s more, the owner can release those funds at any time without the need to find a buyer.
In the simplest of terms, the holder of any Liquid NFT has both an immediate exit strategy and an appreciating asset, from the moment of mint. That means that rather than basing the floor price on what others are willing to pay for that asset, when a holder chooses to sell it they can name their price based on the liquidity growth potential.
Every time an NFT is traded on our platform, a percentage of the price will be added to liquidity across all existing assets on the platform. Below is a breakdown of how this is done:
Example: A collection mints at $100 each NFT. $50 is added to the liquidity pool, $40 is paid to the project owner, $5 is paid to the Liquid platform and $5 is sent in liquidity to existing NFTs that are already on the platform.
Example: The same NFT is resold or redeemed for $200 and $40 is charged as a fee leaving $160 for the seller. $20 is paid to the project owner, $10 is added to the liquidity pool and $10 is paid to the Liquid platform.
In addition to platform revenue increasing the value of your asset over time, FUSD as an appreciating stabletoken also slowly increases in price so not only does platform revenue add FUSD to your NFT with every buy and sell, the FUSD backing your asset grows in value. That’s a double win! You can learn more about how FUSD works at Fusdcrypto.com
If you don’t have time to sell your NFT and want the liquidity back in a hurry, you can simply use our REDEEM function. This burns the NFT completely, removing it from the collection forever and increasing the floor price of the remaining assets. Redeeming your NFT will automatically drop the liquidity value into your wallet.
At Liquid, we see NFTs evolving from simple collectibles into dynamic financial assets. Our mission is to unlock that potential through liquidity-backed NFTs; digital assets supported by real underlying value.
Our platform enables users to mint, buy, and trade liquidity-backed NFTs. Unlike traditional static NFTs, these assets are designed to appreciate alongside their underlying value, giving holders a clear path to growth.
NFTs have the potential to reshape both the art world and today’s financial markets. By connecting digital assets with traditional financial infrastructure, Liquid expands access to sophisticated investment opportunities and puts greater financial control in users’ hands.
Join us as we redefine what NFTs can be - liquid, value-driven assets that power innovation, strengthen financial inclusion, and transform the investment landscape.
To revolutionize the NFT landscape by empowering creators and collectors to seamlessly engage with liquidity-backed NFTs that offer a unique blend of digital ownership and financial growth potential.
Nathan Hill is a founder and managing partner of the CMC Group and a serial entrepreneur with a career spanning advertising, property, and Web3. Nathan's entrepreneurial journey began early. At just 14 years old, while still at school, he was already buying and selling products at local markets and ...
Colin Woolley is a Partner and Co-Founder of CMC Group, bringing decades of senior-level media, marketing, and commercial leadership experience. Colin began his media career at just 18 years old, joining the UK's largest publishing house. Starting at the very bottom of the advertising and marketing ...
Our Liquid co-founder and Business Development Director, Trip has become a formidable force in the web3 space over recent years, building networks between real world celebrities and the blockchain industry. Among his notable achievements, he currently works on metaverse and utility brand partnership...
A Liquid co-founder and advisor, David is a seasoned analyst and advisor in the web3 industry. Having first invested in the crypto markets back in the early days of 2017, he has seen all the trials and tribulations that the industry has to offer. Over the years David has built a trusted network of i...
Known to most as Delli, Adele is an Operations Director and Community & Engagement Lead across the CMC Group. A contributing writer and member of The Crypto Magazine's editorial team, she is also a Co-Founder of the FUSD ecosystem and serves as part of the leadership team of Liquid NFTs, bringing st...
Drew is an Operations Director, specialising in Web3 infrastructure and tokenomics, serves on the leadership team of Liquid NFTs and plays a key role in the strategic development of scalable, compliant ecosystems across the CMC Group. Drew brings over 15 years of executive-level experience in the he...
Quick answers to the most common questions about Liquid NFT.
